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Industry:
E-commerce
Turn Around:
1 Month
Role:
Strategy, Design, Development, Copywriting
Cost:
$3500
Suit Club is a premium Egyptian brand specializing in high-quality men’s suits and accessories. Established in 2015, the brand has spent nearly a decade building a reputation for delivering timeless style, modern fits, and premium fabrics for both formal and semi-formal occasions. From ready-to-wear to tailored options, Suit Club provides everything a man needs to dress sharp and confidently for any occasion.
The product range includes suits, trousers, shirts, classic leather shoes, and accessories such as watches, ties, belts, and cufflinks. With a focus on exceptional quality, competitive pricing, and personalized service, Suit Club is known for blending classic elegance with modern design.
Suit Club wanted to evolve beyond their physical presence and expand into e-commerce — reaching more customers across Egypt. Their goals were to:
Sell products online through a user-friendly, conversion-focused website
Showcase their collection and customization options with high-quality visuals
Build a premium online presence that reflects the brand’s reputation for quality
Attract new customers and retain existing ones through engaging content and a seamless shopping experience
The challenge was to create a website that not only looked the part but delivered a smooth, professional experience for their target audience — ambitious, style-conscious men, who value quality, convenience, and personalization.
The new Suit Club website was designed to reflect the brand’s premium image while providing a seamless e-commerce experience. The site combines elegant design with practical features to make browsing, shopping, and booking fittings easy and engaging.
A clean, modern layout with high-end visuals presents the collection with clarity and style. Customization options are prominently featured, along with a dedicated Wedding Collection section to help grooms and groomsmen find the perfect look. The site also includes an intuitive appointment booking system for in-store fittings, bilingual language support, and subtle trust-building elements like customer reviews and style guides.
Expanded Reach Across Egypt
Suit Club now connects with style-conscious men nationwide, offering them the convenience of browsing and shopping online.
Stronger Brand Perception
The premium design and attention to detail reflect Suit Club’s reputation for quality, positioning them as a trusted, high-end menswear brand.
Increased Online Sales & Bookings
A streamlined shopping experience and integrated fitting appointment system drive more product purchases and in-store visits.
Higher Engagement & Retention
Clear product pages, visual style guides, and useful blog content keep users engaged and encourage them to return for future purchases.
Smooth Shopping Experience
The website offers a simple, intuitive shopping experience. Clear navigation, organized product categories, and high-quality visuals help users find what they need quickly. Conversion-focused features like strong call-to-actions and a smooth checkout process make it easy for visitors to complete their purchase.
Product Pages
Product pages are designed to build trust and drive action. High-quality images showcase products in detail, while reviews highlight real customer satisfaction. Concise descriptions and an easy-to-use size selector help users make confident decisions.
To boost upselling and cross-selling, each page also features related products and a “Recently Viewed” section, keeping customers engaged and encouraging additional purchases.
Advanced Product Search
The website features a fast, predictive search powered by AJAX technology. As users type, relevant products appear instantly — helping them discover suits, shirts, or accessories quickly without reloading the page. This smooth search experience keeps visitors engaged and drives more product views.
Comprehensive Product Filters
A detailed filtering system lets visitors sort products by price, size, fit, model, and color. This helps shoppers find exactly what they’re looking for faster — improving their experience and increasing the chances of purchase.
Products Wishlist
The wishlist feature allows customers to save products they love and return to them anytime. It simplifies the decision-making process and encourages repeat visits — increasing the likelihood of future purchases.
Secure Payment
The website offers secure, reliable payment options to give customers peace of mind when shopping online. The checkout process is quick and straightforward, ensuring a smooth experience from product selection to successful purchase.
Bespoke Tailoring Service Page
This dedicated sales page presents Suit Club’s bespoke service with a clean, structured layout that highlights the benefits of custom tailoring. Real customer reviews and images of past work build trust, while a simple step-by-step process explains how it works. The page ends with a clear, user-friendly reservation form — making it easy for customers to book their personalized fitting.
Store Locator
The store locator organizes all branches in clean, easy-to-scan cards. Each card displays the full address, opening hours, and a direct link to Google Maps — making it simple for customers to locate and visit their nearest Suit Club store.
Support Page
The Support Page combines an organized FAQ section with clear answers to common questions, reducing friction for shoppers. For anything unanswered, visitors can easily get in touch — with the option to email, call, or locate the nearest store. Working hours are provided for each option, ensuring customers know exactly how and when to reach Suit Club.
Policy Pages
Dedicated pages for Terms & Conditions, Shipping, Privacy, and Returns ensure customers have all the information they need before purchasing. Policies are written clearly and organized for easy access, helping eliminate doubts and reinforcing the brand’s credibility.
Size Chart
Each product page includes a clearly visible Size Chart button. With one click, shoppers can view detailed size information — helping them choose the right fit and reducing hesitation or sizing-related returns.
CMS Development
The website is developed on WordPress, giving the client full control to manage products, content, and orders with ease. It’s optimized for speed, mobile-friendly across all devices, SEO-ready to attract organic traffic, and secured with best practices — ensuring a smooth, safe experience for every visitor.
“We’ve been trying to sell online for a while but couldn’t get it right — until Omar built the new site. It looks great, works smoothly, and finally gives our brand the premium image it deserves. The feedback has been great.”
Mohamed Salah
Founder of Suit Club
