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Industry:
Courses
Turn Around:
1 Month
Role:
Strategy, Design, Development, Copywriting
Cost:
$2000
Trust Academy is a Cairo-based dental education provider with over six years of experience helping dentists sharpen their clinical skills. They offer advanced, hands-on courses for dental professionals—both offline at their Cairo location and through an online course hosted on Udemy.
Their target audience includes fresh graduates and dentists with up to 5 years of experience who are eager to grow their careers, gain certifications, and master advanced dental procedures. These are ambitious professionals looking to stand out in a competitive market, expand their service offerings, and become leaders in their field.
Trust Academy approached me because they wanted to elevate their online presence beyond just social media. Their goals were clear:
They needed a website that not only looked professional but also built trust, communicated their high value, and motivated visitors to take action.
I designed a modern, clean, and conversion-focused website that reflects the expertise and credibility of Trust Academy. The site is fully responsive and optimized for user experience, speed, and SEO.
From visuals to copy, every element was crafted to engage visitors emotionally, highlight the value of the courses, and drive them toward reserving a seat. The site also features trust-building elements like instructor profiles, testimonials, and real photos, creating an authentic and persuasive online presence.
More Organic Traffic
The new website attracts dentists actively searching for advanced dental training on Google. With better visibility and optimized content, Trust Academy is reaching a wider audience beyond social media.
Higher Course Bookings
A clear, persuasive journey guides visitors from interest to action. More potential students are reserving their spots directly through the website, helping Trust Academy grow its student base.
Increased Trust & Authority
The site instantly positions Trust Academy as a credible, established leader in dental education. Real success stories, recognizable instructors, and official certifications help visitors feel confident choosing Trust Academy.
Better User Engagement
Visitors stay on the site longer, explore more pages, and interact with key features like the floating help button and course pages. The clean design and intuitive layout keep users engaged and make it easy to take action.
Design & Layout
visually appealing, minimal and modern design, with generous white space that allows content to breathe. A clear visual hierarchy guides the user’s attention, making the site easy to scan and navigate. Each section flows naturally into the next, supported by well-placed headings, visuals, and calls to action.
Colors & Fonts
The site uses a dark theme to appeal to a younger audience, creating a sleek and modern feel. Purple was chosen as the primary color because it conveys trust, creativity, and innovation — all qualities that reflect the brand. The Poppins font was used for its clean, contemporary appearance and excellent readability across all devices.
Copy & Tone
The website copy was written to connect deeply with the target audience — young, ambitious dentists eager to grow. It highlights the real-world value of the courses, addresses their goals and pain points, and uses clear, motivating language that encourages action. Every headline, paragraph, and button is crafted to inform, inspire, and convert.
Visuals
The website features high-impact visuals that resonate with the target audience, including photos of industry-leading instructors, before-and-after cases treated by past students, official certificates, and images of young dentists actively learning and progressing. These visuals add authenticity, inspire trust, and help potential students see themselves succeeding through Trust Academy.
Sales Pages
Each course page is designed to take users on a smooth, persuasive journey — from building interest to booking a seat. The layout combines engaging copy, powerful visuals, trust elements, and clear structure using cards and accordions. Everything is crafted to answer questions, reduce doubts, and guide users toward taking action with confidence.
Blog
The blog was added to help Trust Academy attract organic traffic through educational content that ranks on Google. It also allows the brand to demonstrate authority by sharing valuable insights, tips, and clinical knowledge. Built on WordPress, the blog is easy to manage — enabling the client to publish new posts regularly without needing ongoing technical support.
Trust Elements
The website features real student reviews, success stories, and photos of official certifications to build credibility and confidence. Recognized accreditation logos were also displayed to reinforce Trust Academy’s authority in the field. These elements work together to show potential students that this is a reputable and results-driven institution.
Cards & Accordions
Card layouts were used throughout the site to neatly present information making content easier to scan and more visually appealing. For longer sections like FAQs and detailed course information, accordions were used to keep the layout clean and prevent information overload. This structure helps users consume content at their own pace and find what they need without distraction.
Reservation Form
The reservation form was designed to be quick and user-friendly, with only the essential fields to reduce friction and increase completion rates. A secure payment gateway was integrated directly into the form, allowing users to reserve their spot and pay in one seamless flow, improving convenience and boosting conversions.
Support Button
A floating help button in the bottom-right corner gives users quick access to email, call, or WhatsApp support. It’s available on every page, making it easy for visitors to reach out whenever they have a question or need help reserving a course — improving trust and reducing friction.
Sticky Header
A sticky header keeps the main navigation and a prominent “Reserve Now” button visible at all times — even when users scroll. This ensures that whether a visitor is deep in the content or ready to take action, they can easily find their way or convert without needing to scroll back to the top.
Development
The website was developed in WordPress, giving the client full control to update content, add blog posts, and manage reservations with ease. It’s optimized for fast loading, SEO-ready to attract organic traffic, fully responsive across all devices, and secured with best practices — ensuring a smooth and safe experience for every visitor.
“Working with Omar was a smooth and professional experience from start to finish. He understood exactly what we needed, brought great ideas to the table, and delivered a website that truly reflects the quality of our academy. The new site has already started generating more interest and course reservations. I’d highly recommend him to anyone looking for a reliable and skilled web designer.”
Sameh Sakr
Founder of Trust Academy
